Hancock Branding by Communications

We are an innovative advertising firm based in Lexington, KY.

Hancock Branding by Communications (HBxC) provides high-touch professional services in all forms of creative, all media, corporate communications, business knowledge, and marketing strategy. Clients from Madison to Main have counted on us for planning, delivery, and performance to grow and expand into new avenues and revenue opportunities.

From our vast experiences, we take considerable pride in the detail of the work we deliver. Our team intentionally listens to you, your team, customers, prospects, and other important constituents to formulate the path for success. This ensures a match between what customers want, and your unique and superior offerings. We welcome the opportunity to work together.

Brian Wright, Larry Smith and Jeff Hancock


Creative Services

  • Design and development of all types of video, audio, and fixed/printed assets
  • All media forms and formats both traditional and digital
  • Internal development and supervision of outsource resources

Communications Reach

  • Public Relations and Corporate Communications
  • Programs and Events
  • Media Planning and Budgeting

Business Innovation

  • Strategy and Planning, revenue-facing solutions
  • Customer-led and technology supported innovation
  • Analysis and Reporting



Big ideas with a local touch.

We have worked with all types of clients, local and national. Importantly, we have the skills and background to analyze virtually any industry or category and uncover consumer motivations and match them to your unique benefits. Let’s do good things together.

JEFF HANCOCKA native of Louisville, KY and alumni of the University of Kentucky, Jeff understands diplomacy. An experienced Strategist, Account Planner, Media Planner, Creative Director and Designer, Jeff is recognized for delivering award-winning creative on budget, on time, and on target. Jeff teamed with the top two firms in the region while gaining valuable business experiences working on the client side. Jeff has represented a range of clients covering a variety of categories.

LARRY SMITHA New York City resident for 35 years, Larry has a highly diverse background in Brand Marketing, Advertising, Technology, Software Development, Finance, and multiple start-ups ventures.
Following graduation from the University of Rhode Island, Larry started on Madison Avenue at Della Femina Travisano & Partners advertising agency (HAVAS), one of the super-hot creative shops at the time. (FYI, Jerry Della Femina was influential in Matt Weiner’s creation of the Mad Men TV series.)
With stints at Grey advertising and Saatchi & Saatchi, both top 10 Agencies, he was influential in developing brands including Ziploc, Saran Wrap, Beck Bier, Sensodyne Toothpaste, Tegrin shampoo, STP automotive products, and Krystal Restaurants.

BRIAN WRIGHTWith more than three decades of work in journalism, politics/government, and public relations, Brian Wright has communications experience across a broad range of disciplines. Born in Philadelphia and raised in Indianapolis, Brian began a 26-year career in broadcast and print journalism, culminating as a national feature reporter for NPR, an international reporter for the Voice of America and for the syndicated financial show, Marketplace. He received a record 10 Associated Press Awards in a single year. Brian left journalism to serve as Communications Director and Senior Advisor in the Office of the Attorney General and then pivoted to consulting work, advising non-profits, small businesses, corporations, and individuals on matters related to crisis communications, political campaigns, and public/media relations.


Give us a shot!

Just call or text 347-673-1850
or send us a message